Well, it comes to that stage where you must say goodbye to a good experience. My first impressions of NTFM was quiet blunt but I must say blogging started to grow on me slowly but surely. I’ve enjoyed NTFM and blogging on a weekly basis.

At the start of the college semester I wasn’t sure what to expect from the module. At first it seemed a huge effort to write a weekly blog but I must admit it turned out to be very interesting and enjoyable expressing my views and thoughts on various different topics. Exploring the web in a filter bubble was hard to get my head around but its scary to see what really goes on behind the scene.

I’ve learned a lot from NTFM…. Its safe to say now that I’m addicted to Facebook and twitter and its obvious now I cant go a day without logging into each account. I’ve also learned by 2015 that mobile apps will have generated 37.5 million in revenue and it looks like there is no chance of it slowing down.

Overall, In my opinion I’ve benefited hugley from setting up a wordpress account. Its a great way to express your views and opinions on topics that you feel have an impact on your life, for example: sport, fashion politics etc. So for now its farewell but you wont see the end of me I’m sure.



In the entertaining world of social networking, the need to be online constantly, or to check updates frequently, can creep up on you unawares. An addiction is a term used when a person is “compulsively or physiologically dependent” on something. In the case of an addiction to Twitter, it can mean that you don’t feel able to go a day without writing tweets and following others’ tweets, and you feel deprived, unhappy, and perhaps even out of the loop of what’s happening when you’re away from Twitter.

Like Facebook in the very first years it came about, people from all over the world were hooked to it and couldn’t do without it any day of their lives. However, the new face of social media “twitter” has taken things to a whole new level with 175 million users if not more. On March 26th, Jack Dorsey sent the world’s first tweet “just setting up twttr”. Individuals are not only the victims of addiction but companies have fallen into that category also. Twitter has become an important business tool used to gather market intelligence as a PR platform. Mainly due to their population the top three countries that use twitter are United States, Brazil and Japan. Twitter gets 300,000 new visitors every day, eleven Twitter accounts are created every second. One million accounts are added to twitter every day. On a busy day, Twitter sees about 175 million tweets. 750 tweets are shared on Twitter per second. If Twitter were a country, it would be the 12th largest in the world.

My view on twitter when it comes to addiction is at a controllable level at the moment as I’m only on twitter a few weeks. Twitter users log in every morning just like Facebook, they feel it’s a sin if you don’t log in to view your profile. I’d prefer twitter to Facebook because it a much more useful type of social media for anything i.e. College work, updates, world disasters etc. Even though, there is a high percentage addicted to twitter, its safe say I’m not addicted, well not yet anyway.

http://www.youtube.com/watch?v=URADIpHTvdQ  This shows how easily you can become addicted.

“Surfing the web in a filter bubble”

A filter bubble is the intellectual isolation that can occur when websites make use of algorithms to selectively assume the information a user would want to see, and then give information to the user according to this assumption. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google’s change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this ground breaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.

Surfing the web in a filter bubble allows companies such as Facebook, Google, Amazon etc to take advantage over the person surfing the web. Companies are using the web for their own benefits in the personalization of people. When it comes to filter bubbles it depends on who you are and what you do, so our web experience is customized by our browsing history, social graphs and other factors. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook is the primary news sourcing for an increasing number of links that appeal to you so that if you are liberal, you can expect to see progressive links.

In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.

This video makes the filter bubble simple: http://http://www.youtube.com/watch?v=AhiyzrIInvo

Has Facebook taking over our lives?!!!

The phrase is true that Facebook have taken over our lives. What is the first thing you check on your mobile device or computer? Is it your e-mail or your Facebook page? Do you spend time early in the morning thinking about what photos you can take that may interest your Facebook friends or what topic to comment on that may solicit “likes?” Do you take photos, just so you can share them on Facebook? It’s hard to believe, but there was a time, less than a decade ago, when Facebook didn’t even exist. Well, in just a few years later the mind of Zuckerberg, Facebook has practically taken over our lives and now it just might be destroying them.

Yes, Facebook is becoming a huge problem and believe without hesitance, that eventually it will totally have a firm grip on our lives. We’ll be like an addict to drugs. A new study by neuroscientists at Harvard found that talking about ourselves brings us the same kind of pleasure as eating food, getting money, or achieving an objective.

In contend in the world of social media that we have too many stars and not enough audience. Most of us are so concerned about building our own database that we neglect to engage in others dialog, unless they are in our close circle of friends, which by the way was how Facebook started. It was meant to be a way for college students to communicate on-line in a protected community.

Since its inception, Facebook has become something very different. It is an open forum to many people who we don’t know, yet allow into our circle of friends. Having more people as Facebook friends has opened up the door for online research companies to study and document our behaviour. It has allowed the world to gather personal information we would have never thought of sharing with anyone prior to Facebook and Twitter.

Social media is here to stay. And yes, it has taken over our lives, along with most companies that use it to build their brand. The reason is that it is cheap advertising with a built-in audience. Look how Justin Briber became an overnight sensation on You Tube, where he was noticed by a top promoter. There is always hope for all of us that we may get “discovered” and that people will fall in love with the thing they get attached to.

This video will explain everything http://http://www.youtube.com/watch?v=3hu0TCvgUPU

Apps are dead, long live MOBILE!!

This image on mobile marketing shows truly a good description of how people still interact with each other through mobile apps. In my opinion, I believe that, mobile is getting bigger and companies are starting to use it more often and often. From the 90’s to now there has been significant changes in the world of marketing.When apple launched the app store in 2008 with the introduction of the I phone it turned us into mobile potatoes and consumers of applications.

In the emerging countries such as Asia and Africa, a study shows that its the middle class who are huge users of mobile internet. Closer to us in Ireland, the UK, and the US, the demographic is using the mobile internet and that is poorer, young people because fixed-data rates mean it is cheaper than a fixed-line connection. (www.telegraph.com)

From the business point of view, mobile marketing has become a valuable strategy for companies.Personally, I believe that business people need mobile internet more than the need to send a message or make a phone call. But so many times people have had to wait on a mobile website to load and it’s simple to cancel the process and go elsewhere. Businesses should know this but it would appear there’s a lot more they have to learn.Which other channel is as insane and bonkers to a business as the apps model? Where else would companies have a shop-front (website) that advertised and directed customers to another shop-front? That’s how it works with having products on Apple’s app store.Naturally, as smartphone usage increases and customers as well as companies start thinking smarter, this model will cease to apply, but the time to do it is now. In two year’s time it will be too late, the audience is already engaged and is moving away from apps to a world that replicates the one in front of their PC.

http://www.youtube.com/watch?v=CjUcq_E4I-s This video puts mobile marketing in a nutshell.

Blogging begins!!


I am new to blogging and hope to get involved. Once i get started i will blog quiet frequently sharing my views and interests. I would like to search other bloggers views about different subjects and discussions. My view on blogging is very vague however, i’m slowly getting to the grips of things in the blogging world. You see very interesting information about various areas.

My Favorite blog video is..